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Advanced Solutions
Easy-Switch from PBX, ISDN & Analogue.
Unlike most providers, we aren't just reselling part of a larger proprietary system for you to use. When we provide a telephone system, its 100% yours, either on your site, or in our datacentres, you have exclusive use of, and freedom to configure as required. This means that you are not limited to what can be done through a web interface, instead you can have advanced configurations, including AI powered IVR, transcription, intelligent routing, point to point (inter-office), and much more. We are open source Asterisk experts in setup, configuration and dialplan & AGI programming.
You have the freedom to choose your endpoints (handsets) from basic SIP phones to advanced touchscreen executive phones (Like the Sangoma P370 to the) and even Wifi Mobile handsets. If it's SIP then we can support it.
You can own, finance or lease your telephone system and manage it yourself, or we can manage it or a hybrid arrangement. Even if you choose to self-manage you will always be able to reach out to the Support Teams for assistance if needed at any time.
If you are looking for a fault tolerant or high availability solution then we have a range of solutions that can provide this, as well as rock solid service level agreements.
We offer a wide range of on-premise telephony solutions, providing lightning fast service, and unlimited flexibility. Our range of appliances can handle from 80 to 250 endpoints easily (Our 700 series, featured below) and for larger installations we rely on HPE.
You can have high volume call recording storage, IVR's, Ring Groups, Hunt Groups, Custom Routing, multiple outgoing routes, and much more. We can supply this on a capital or lease option, with or without endpoints. We also fully support this system remotely and are able to handle maintenance, upgrades and configurations all in the price.
Whilst most providers are just resellers of a large PBX system, we do not, and when you cloud host, its your dedicated phone system, hosted at our UK datacentres, with all the same flexibility and perpetual hardware and software support. It is literally yours to do with as you need, from operating system, switch software and services. We are able to support a wide range of soft switches such as Asterisk, FreeSWITCH, 3CX, PBxact, and many more. You're choice, your solution.
We can provide this cloud hosted in a virtualisation platform, with almost limitless capacity and performance, or we can host this in a physical server as you choose. For physicals, we will maintain it for the duration of the contract and replace it periodically inline with MTBF guaranttes to ensure uptime and serviceability.
If you take out software maintenance, in either hybrid or full then we'll configure, secure and manage your soft switch for the duration of the contract handling any and all issues. Even if you don't have software maintenance, we'll never abandon you and the HelpDesk will be available 24/7 to help.
Intercepting IP calls is a walk in the park for anyone in the path, and that's why we are the ONLY provider in the UK to offer voice encryption as standard at no extra cost. Voice Encryption encrypts the voice part of the call between the handset and the phone system. If you're calling any other phone system at GEN, or any GEN provided telephone system, then calls are fully encrypted in transit. If you are considering cloud hosting, then again, between the telephones in your office, and the switch here is fully encrypted.
IP Voice doesn't suffer from any of the traditional limitations like extension ports or trunks. You can have as many phones and trunks as you want without restriction. We regularly provide 5 extension systems, and 5000 extension systems. If you start with 10 extensions and want more, have more, there's no cost for this, and only when you exceed the capacity of the hardware do you need to upgrade.
Companies making and receiving phone calls in the UK must comply with stringent legislation or face audits, fines and penalties.
The Information Commissioners office (ICO) requires that businesses must obtain valid consent or have another legitimate basis for recording calls, inform individuals that calls may be recorded, and ensure that all data is collected for specific, explicit, and legitimate purposes. Businesses may and are asked to prove this in audits by ICO and failure to do so can result in significant fines.
OFCOM also requires that phone numbers used in outbound calls are valid, uniquely identify the caller, and are properly routed through UK networks to maintain trust and regulatory compliance.
The General Data Protection Regulation (GDPR) and the Data Protection Act 2018, require any phone call that involves personal data, such as a customer’s identity, contact details, or transaction information, must be processed lawfully, fairly, and transparently.
Storing call recordings and associated data within the UK or EU is critical, as this ensures compliance with data residency and cross-border transfer rules. Secure storage, including encryption, access controls, and robust audit trails, is vital to protect against data breaches, unauthorised access, and loss of sensitive information, which can result in severe financial penalties and reputational harm.
FCA compliance is essential for any organisation operating in regulated sectors because it ensures that communications are secure, transparent, and auditable, thereby protecting sensitive information and supporting legal and ethical standards. Adhering to FCA regulations helps firms avoid litigation, penalties, and reputational damage, while also building trust with clients and stakeholders by demonstrating a commitment to transparency and accountability.
Effective communication compliance is at the heart of the FCA’s expectations, especially under the Consumer Duty, as it empowers consumers to make informed decisions and safeguards against misconduct, insider trading, and data breaches. Ultimately, FCA compliance not only mitigates operational and legal risks but also enhances the overall integrity and reputation of a business.
GEN’s voice solutions are fully FCA compliant, offering robust features such as secure call recording, encrypted storage, centralized management, and detailed audit trails to meet the stringent requirements set by the FCA. These solutions enable organisations to record, retain, and review voice communications across a range of devices and platforms, ensuring that all interactions are captured and protected regardless of where staff are located including Mobiles.
With a wide selection of endpoints (telephones) to choose from, you are free to mix and match to suit your requirements. From basic handsets, to wifi mobiles, from touchscreen executive phones to specialist environment phones. GEN can supply and fully support the endpoints you choose.
GEN, unlike most, are Asterisk Experts (The software that powers your phone systems), and with
that we can provide custom enhancements to your system. We can for example, integrate the phone
system with your CRM, so you know who's calling
before you answer, or we can use that link to determine which department, team or extension to
route an incoming call. We can apply AI to your phone system, to, for example, automatically
transcribe calls to your CRM, or have intelligent
IVR's in which we simply ask the caller to state the reason for their call, and then use a AI
Model to determine which department is required before routing the call there. We can provide
automated outgoing calls, if for example an appointment
reminder is required, we'll call the customer and play them a message advising of the
appointment, OR, cancelling an appointment.
The list is endless, and anything you can imagine, we can do.
For Asterisk based systems we have a collection of modules that provide premium features not available out of the box including...
Answer the call, ask a question, record the answer and then convert that answer into clear text for use later on or to be stored in a system. Often used as part of a directory or IVR system but it's not limited to that.
Easily convert plain text into professional AI generated spoken words. These words can be dynamically generated within the dialplan as needed.
Send a prompt to your chosen AI LLM and receive the answer as a text file accessible within the dialplan, or as a variable. We support local models and cloud as needed.
If you have a queue, and want to give callers another option, we can intercept the queue and give them the option to have a callback, collecting the name and number (and others) and then sending that information to your CRM, via email or adding it to a dialer queue. Simple, yet much appreciated, and the same technology can be leveraged at any point, even out of hours for example - so much cleaner than voicemail and more efficient to handle.
We have scripts that generate provisioning files for many common SIP Endpoints. This means you can auto-provision your endpoints (handsets) without needing any premium modules or licenses. The code is mostly written in bash so you can easily modify it for your specific environment.
For every call coming into your system, lookup the caller in your CRM, HelpDesk, Radicale/CardDav or even a CSV file, add CNAM information like carrier and area, lookup reputation services and then make decisions on how to direct the call. We can write custom Superfecta modules, CallID Lookup Modules, or develop custom dialplan AGI as required.
GEN uses this very technology on our own platforms, so that when customers call in, we know who they are, are able to direct them accordingly. We even have a system so if we can identify the caller, we lookup their account manager and direct the call there.
Need to filter special customers for incomming calls, such as premium support channels? no problem, we can ask them for a support PIN and then direct to them the correct team, or to the general queue. We don't use this at GEN but we have customers who do, and its a great way to manage telephone support channels.
Putting these modules together you ask answer the call, ask a question, convert the answer into plain text, wrap that plain text within a prompt, send to the AI, and then handle the answer as required. A simple example would be to ask the caller the nature of their call, then embed that answer within a prompt
"Given the caller requires .... what would be the most appropriate department for their call, selecting from Sales on extension 5000, marketing on extension 5100, support on extension 5200, finance and accounts on extension 5200 and any other enquiry on extension 5400. Return only the extension number and do not include any other information in your response."
When we receive an extension number back from the AI, we play a message informing the caller of where they are being transferred, and then transfer the call. Simple and effective.
Use your mobile phone as a SIP extension, pulling calls from the office to your mobile, with all the features and facilities available from the phone system. You can of course have both your desk phone and mobile ring at the same time. Calls to and from your mobile via the phone system are ENCRYPTED unlike normal voice calls, and the best part, calls use data not minutes so on many corporate plans, they are free.
Our mobile SIP solution utilises a user-friendly app that transforms your smartphone into a powerful extension of your office phone system. This app allows you to:
With our mobile SIP solution, you're always connected to your office phone system, whether you're working from home, traveling, or on-site with a client. It's the perfect tool for today's mobile workforce, ensuring you never miss an important call or opportunity.
Are you still using Analogue lines from BT and being charged a fortune for them? Considering digital but don't want to upgrade your phone system? Being quoted £200+ a month from BT for their digital voice option? GEN can provide a hardware solution at a fraction of that cost, fully managed and maintained, 1, 2 or 4 lines per unit, upto 60 lines.
Migrating numbers from a traditional POTS provider, or another SIP provider needs to be handled with care to ensure no interruption in service. GEN work with most porting providers to ensure a smooth experience and can work to ensure services are in place to handle traffic as soon as porting is complete.
We are not tied into any one trunking provider, and work with them all regularly, ensuring we can handle their individual requirements and quirks as well as leverage support contacts to get issues resolved quickly. If you want additional resilience and economy, we are able to setup multiple trunking providers and corresponding routes to minimise call charges and ensure service.
Even today, mobile call charges are still several times that of landlines, and yet the ratio is clearly moving in that direction. With many mobile networks offering 'unlimited' call plans or massive minutes for a very reasonable amount, GEN are able to deploy mobile gateways, either on premise or even cloud hosted that can be used for outgoing and incoming calls. The PorTech line of gateways provides everything from two to 16 lines per gateway, and of course you can have as many gateways as you wish. These gateways can also provide SMS services with suitable software.
Industry standard and rock solid Asterisk, powering millions of phone systems worldwide is the GEN choice, for virtually infinite flexibility and endless scalability. Asterisk is not just a phone system; it's a complete communications platform offering...
With its robust architecture and GEN's expertise, Asterisk will not only meet but exceed your telecommunications expectations, providing a future-proof solution for businesses of all sizes. GEN provide extensive Asterisk technical support as well as configuration, troubleshooting, programming, remote management and monitoring.
At GEN, we specialise in FreePBX consultancy, support, and bespoke services, leveraging the power of this exceptional open-source Asterisk configuration GUI. With decades of development behind it, FreePBX offers a robust and familiar environment that’s trusted by businesses worldwide. Our expert team provides comprehensive support to ensure your system runs smoothly, alongside tailored development services for add-on modules and customisations. Whether you need assistance with setup, ongoing maintenance, or unique enhancements to meet your specific requirements, we’re here to deliver reliable, professional solutions that maximise the potential of your FreePBX system.
At GEN, we offer expert PBXact consultancy, support, and bespoke services, harnessing the capabilities of Sangoma’s premier commercial telephony solution built on the renowned FreePBX platform. PBXact delivers a feature-rich, professionally supported unified communications system with decades of development, providing a reliable and intuitive interface trusted by businesses globally. Our dedicated team provides end-to-end support, ensuring your PBXact system operates seamlessly, while also offering specialised development services for bespoke add-on modules and customisations tailored to your unique needs. Whether you require assistance with initial deployment, ongoing system management, or advanced enhancements to integrate with Sangoma’s ecosystem of IP phones and VoIP solutions, we’re committed to delivering top-tier, dependable services that optimise your PBXact investment and enhance your business communications.
We manage and support VICIDial, a popular open-source outbound dialler based on Asterisk. We can setup, support and maintain your VICIDial system, and we can virtualise it at GEN if needed. We are also experienced in developing addons and custom configurations for VICIDial, such as data importers, exporters, uploaders and reporting.
When your telephone system depends on your internet service, there is always that slight risk of it being unavailable. Fallback allows incoming calls to be re-routed to mobiles at source.
IP Voice calls are significantly cheaper than traditional analogue or digital lines, as low as £0.0054p/min with volume.
