Apple Specialists & Technical Support

Supplying and Supporting the Apple Ecosystem since the Apple II

Apple Business

We were apple authorised back in the days of the Apple II, and have always been close to apple solutions. Our internal systems are Apple and our staff extensively use Apple hardware. Our developers use Apple MacPro & MacStudio and we use Apple iPhones, iPads and Macbooks. Apple has always been the number one choice for rock solid reliability and performance.

If you already have Apple hardware and are looking for the best support, or you're interested in how Apple can fit into your existing systems, we're here to help.


Reliability & ROI

Apple is expensive, it really is. For the cost of one MacPro, you can have five or more PC's from the likes of HP of Lenovo, but actually there's more to the equation that just volume. Apple hardware can, and probably should be financed and depreciates just the same as any other 'computer equipment' annually but what you do get from Apple is rock solid reliability (we have 2011 and older Mac hardware on maintenance and still going strong), and far superior performance. When you combine the longevity and performance with the clear productivity increase, you can't argue with the numbers.


There's nothing you can't do on the Mac that you can do on a PC, except play good games perhaps, but otherwise you're getting a far superior product which can only help to boost creativity and efficiency. If you want to run other operating systems like Windows or Linux, you can install Docker Hub, VMware Fusion or Parallels and do just that, in a window.

Technical Support

We use Apple right throughout the business, from sales, development, through to the HelpDesk and Maintenance. Our technical teams have extensive training right across the range in both hardware and software, and we offer Maintenance and Extended Maintenance on Apple business hardware for up to 10 years. We carry a large number of Apple spares and parts, and can offer component level repairs on some models. If you're looking for expert technical support on your Apple hardware or software, head on over to the HelpDesk and raise a ticket.

Version 1.009  Copyright © 2024 GEN, its companies and the partnership. All Rights Reserved, E&OE.  ^sales^  0115 933 9000  Privacy Notice