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For many years now there has been a steady proliferation of Google ReCaptcha - A free service provided by Google which is used to verify that a human is actually filling out your form. It was annoying when it first arrived on the internet, but the latest rendition takes annoyance to a whole new level with poor quality images, multiple pages to select and more. So why do so many websites choose to irritate their visitors with Google ReCaptcha?
Well, firstly its free, and readily integrates with most hosting platforms. Secondly its perceived to be effective and Finally for whatever reason people think it's a good idea. In reality, that's not at all the case, it is free, but there are serious privacy concerns and its not effective as it can be bypassed easily with a browser plug-in, broker service, or pretty much any bot and finally I don't think there's a complete understanding of just how annoying it is especially for those on small screens or those with imperfect vision or hearing. But first let's talk about privacy as that's a hot topic these days.
If you click Privacy or Terms from the Google Re-Captcha box then your taken to generic Google Privacy or Terms which make no reference to ReCaptcha or what it will collect. This odd behaviour could only be by design. If you dig deeper into the Privacy Policy for ReCaptcha which is nearly impossible to find you discover the following.
Blimey, who knew? After reading that do you still believe Google Re-Captcha is a good idea for your website?
But this is often if not always overlooked by website owners, in fact I cannot think of a single website using ReCaptch that actually notifies you prior to its use that your going to be sharing a bunch of data with Google just by clicking "I'm not a Robot". Let's review and expand on the Privacy Policy and what is collected...
So at this point, you as a website owner are obligated to disclose to your users that by clicking on the I'm not a robot re-captcha you as a visitor AGREE to all the above being shared with Google, which is not only an inconvenience but pretty much no one does it because in most cases they don't fully understand what data is being shared. This can be a real problem especially in the EU now where GDPR has caused many websites to display mandatory and equally annoying cookie confirmations, and even restricts access to a large number of really useful sites from within the EU.
Knowing that Google recaptcha is pretty useless at preventing bots, what possible purpose does it fulfill? Well, to the website owner, it annoys your visitors, but for google, its a goldmine or tracking and profiling information that is uploaded to their platform by every single visitor even if they don't engage with the box at all - yes, even if you don't click 'I'm not a robot' and waste your time clicking pictures, google has already profiled you and uploaded data. Click the checkbox and waste more time clicking vague images and even more data is uploaded, and you have no choice in it.
In a recent survey conducted by GEN with our business customers we included a question about Google ReCaptcha and asked users to rate how annoying it was from 1 to 10 with 10 being the most annoying, and we came back with 94% who though it was the most annoying. Now its a small sample set of a few thousand users but it does indicate a general appreciation of the inconvenience it presents. Personally, when I see the 'Im not a Robot' box unless its absolutely critical I'll just close the page and move on to something else, and this is a view shared collectively at this office as it probably is a most.
For those outside of the USA, a crosswalk is what the Americans call a pedestrian Crossing, in the pictures its the white lines across the road but of course in most of the rest of the world these are black and white or black and yellow. This is a regular mis-understanding as is Palm Trees which are the trees with the leaves at the top, and never seen in many countries.
If your Not a Robot and I am certainly not then its easy to wind up with the dialogue to the right after getting a couple of images incorrect, after which your screwed and cannot continue to submit your form without closing the browser, re-opening and filling the whole thing out again. That is really really Annoying.
There are a whole myriad of alternatives to Google ReCaptch, most of which are self hosted and have none of the privacy issues associated with Google ReCaptcha. The general trend these days with Captcha is that its not required anymore since form submission mechanisms have evolved to use a hidden captcha which is in fact a generated seed on the form that is passed and validated server side on submission. A robot (or bot) would want to POST the form without filling it in which this hidden captcha easily defeats. Further validation of field types can pretty much eliminate bot POSTing and removes the need for anyone to click traffic lights, fire hydrants, store fronts or any other collection of images whilst providing Google with your personal information.
Consider reading our extensive article on preventing form spam 20240911
If you are using Google Re-Captcha on your website then look for alternatives, there are many out there and many of those will not require the customer to enter anything and work silently in the background. If you have a GEN Hosted website and would like assistance in replacing your Google Re-Captcha then please raise a ticket at the HelpDesk and we'll do our best to assist you.
In writing this article, we rely on sources from Google's website and others. We make every effort to ensure accuracy but things do change especially terms and policies so be sure to check the current status.
--- This content is not legal or financial advice & Solely the opinions of the author ---
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