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GEN Cloud is private cloud in our own UK data centres, which run on green power: virtual machines, containers, dedicated servers and virtual desktops, from a single small instance to multi-server arrangements with more than 100 cores.
It is managed. We handle the backups, patching and security of your cloud servers, our in-house UK engineers are there 24 hours a day, and a new virtual machine can be running within minutes, with our staff helping you set it up with the software you need.
If you run your own virtualisation, on your premises or at the edge, we design it, support it, and extend it into our cloud for high availability and backup.
A virtual server is the easy part. What decides whether it stays up and stays secure is who looks after it: who applies the patches, who checks the backups ran, and who picks up the call when something goes wrong. On GEN Cloud that is us, and the engineers doing it are our own, in the UK.
Support is available 24 hours a day, 7 days a week. The service level on each plan is the response we are committed to, and it can be raised for a single critical server rather than across everything, as set out under service levels below.
Choosing where to host is a technical decision, and we will advise on it, including sizing a server to its workload, before you commit to anything.
From a single small instance with a handful of cores to multi-server arrangements with more than 100. Fixed plans start at £9.95 a month, and most customers take a custom specification sized to their workload.
Lighter than a virtual machine, a container runs a pre-packaged service and is quick to provision. A database under heavy load belongs on a virtual machine; for lighter loads a container is cheaper and quicker. Docker and LXC, from £2.99 a month.
A physical server in our data centre, yours alone, with iLO (Integrated Lights-Out) access for complete control, console and power included, whatever state the operating system is in. Dedicated plans carry SLA6, a 4 hour response around the clock.
Dedicated Windows, Linux or macOS desktops, hosted as containers or virtual machines in our data centres and reached from wherever your staff are. A virtual desktop covers much of the same ground as a hosted file and office suite such as Nextcloud or LibreOffice Online, with the difference that the whole desktop can be customised and personalised.
Virtual desktops are an alternative to Windows 365, Azure Virtual Desktop, Amazon WorkSpaces and Citrix, built to your specification and supported by the same engineers who run the rest of your cloud. We can migrate some physical desktops into virtual machines, though not in every case.
We build hybrid environments that combine virtualisation on your premises with GEN Cloud, using iSCSI and other shared storage on Proxmox and KVM. At the edge, virtualisation is provided as a service with full control of your own KVM or Proxmox instances, and GEN Cloud adds high availability, load balancing, and managed backup and replication. We have run Proxmox in production in our own data centres since 2015.
If you would rather keep virtualisation in your own building, we help from the initial design through to ongoing management. We deploy and support VMware, Hyper-V and Proxmox on customer sites, and the HPE hardware beneath them, with fixed price maintenance or pay as you go.
We take a physical server and virtualise it (P2V), maintaining every aspect of its operation through the process, or create a bare metal copy of an existing physical server. The reverse works too: a virtual server converted to a physical one (V2P), or its images supplied on hard drives or tapes.
Hard drives you send us can also be used to build virtual servers, or mounted as filesystems on new or existing ones to speed up deployment. See GEN Storage for drive and tape import.
These fixed plans are designed for basic needs, and you can order them directly below. Most virtualisation customers choose a custom specification, so if you need something different, ask us and we will quote exactly what you need.
Every virtual server includes an installation of Linux (AlmaLinux, Rocky Linux, Debian, Ubuntu or Fedora), a standard firewall, and 5 ports forwarded to the outside world. Windows Server and custom configurations are quoted. Hosted phone systems are priced on the Voice and SIP page.
Fair usage, not suspension. We do not suspend a service for exceeding bandwidth or other limits; we contact you and discuss it. Every VPS is on a fair usage basis, so choose one sized for the workload: an overloaded VPS causes service and performance problems that we can only resolve by upgrading it.
| Plan | Processor | RAM | Storage | SLA | Description | Monthly | |
| Virtual10 | 2 | 2GB | 40GB | SLA3 | An entry level Virtual Private Server (VPS) | £9.95 | |
| Virtual20 | 2 | 4GB | 40GB | SLA3 | An entry level Virtual Private Server (VPS) | £19.95 | |
| Virtual30 | 4 | 8GB | 80GB | SLA3 | An entry level Virtual Private Server (VPS) | £29.95 | |
| Virtual40 | 8 | 16GB | 100GB | SLA3 | An entry level Virtual Private Server (VPS) | £49.95 | |
| Virtual100 | 16 | 16GB | 250GB | SLA3 | A mid-range Virtual Private Server (VPS) | £99.95 | |
| Dedicated1 | Xeon 2.1Ghz | 16GB | 1TB SSD | SLA6 | A Dedicated Hosted Private Server (HPS) | £230.00 | |
| Dedicated2 | Xeon 2.4Ghz | 32GB | 2TB SSD | SLA6 | A Dedicated Hosted Private Server (HPS) | £390.00 | |
| Dedicated3 | Intel Xeon 2.6Ghz | 64GB | 4TB SSD | SLA6 | A Dedicated Hosted Private Server (HPS) | £780.00 |
Each plan includes the service level shown in its row. Service level agreements can be added to most services, including storage, hosting, cloud, virtualisation and maintenance, and custom levels are available where the standard ones do not fit.
| SLA | Response | Resolution | Included with |
| SLA1 | 1 Day M-F 09:00-17:00 Europe/London | 4 Days | By arrangement |
| SLA2 | 1 Day M-F 09:00-17:00 Europe/London | 2 Days | By arrangement |
| SLA3 | 4 Hours M-F 09:00-18:00 Europe/London | 1 Day | Virtual10, Virtual20, Virtual30, Virtual40, Virtual100 |
| SLA4 | 4 Hours M-F 08:00-20:00 Europe/London | 1 Day | By arrangement |
| SLA5 | 1 Hour S-S 08:00-20:00 Europe/London | 2 Hour | By arrangement |
| SLA6 | 4 Hour 24/7 | 4 Hours | Dedicated1, Dedicated2, Dedicated3 |
| SLA7 | 2 Hour 24/7 | 2 Hours | By arrangement |
| SLA8 | 1 Hour 24/7 | 2 Hour | By arrangement |
| SLA9 | 30 Minute 24/7 | 1 Hour | By arrangement |
Emergency Support adds a 1 hour response, 24/7, to one specific system. A corporate server can be on a 1 hour response around the clock while everything else stays on 4 hours, Monday to Friday, which is more economical than putting SLA8 or SLA9 on every service.
Changing level takes 30 days' notice, up or down. Some customers start a new project at a higher service level during development and reduce it once the system is stable.
In GEN's own data centres in the United Kingdom. Virtual machines, containers, dedicated servers and virtual desktops all run there, and they are supported by GEN's in-house UK engineers.
Every virtual server plan includes an installation of Linux (AlmaLinux, Rocky Linux, Debian, Ubuntu or Fedora), a standard firewall, and 5 ports forwarded to the outside world. GEN also manage backups, patching and security. Windows Server and custom configurations are quoted individually.
No. GEN do not suspend a service for exceeding bandwidth or other limits; we contact you and discuss it. Every VPS is provided on a fair usage basis, so choose one sized for the workload: an overloaded VPS causes service and performance problems that can only be resolved by upgrading.
A container runs a pre-packaged service without a full operating system of its own, so it is lighter, quicker to provision and cheaper. For a database under a heavy application load a virtual machine is the right choice; for lighter loads a container is usually better. GEN offer Docker and LXC containers from £2.99 a month.
Yes. GEN convert physical servers to virtual machines (P2V), maintaining every aspect of their operation, and convert virtual servers back to physical hardware (V2P). You can ship the hardware to us, or we connect remotely and take the images. We can also build from hard drives you send us.
Yes. GEN design, deploy and support VMware, Hyper-V and Proxmox on customer sites, together with the HPE hardware underneath, with maintenance at a fixed price or pay as you go. On-premises environments can also be extended into GEN Cloud for high availability, load balancing, backup and replication.
No. CentOS has reached end of life and no longer receives security updates, so GEN deploy AlmaLinux or Rocky Linux in its place, alongside Debian, Ubuntu and Fedora.
Yes, with 30 days' notice, up or down. Some customers run a project at a higher service level during development and reduce it once the system is stable. Emergency Support can also give one critical system a 1 hour response around the clock while everything else stays on its normal level.
We have hosted internet services for more than three decades, and most of our virtualisation customers choose a custom specification rather than a fixed plan, whether the job is moving servers off physical hardware, giving a Proxmox cluster somewhere to fail over to, or providing virtual desktops for staff who work from anywhere.
Tell us what you run today and what it needs to do, and our UK engineers will size it, build it and look after it.